The Jakarta Industry, Trade, Cooperatives, Small and Medium Enterprises Agency (PPKUKM) supports the launch of the national EPIC (Every Purchase is Cheap) SALE 2025 program held at Mayestik Market, Kebayoran Baru, South Jakarta.

The program initiated by the Indonesian Retail Entrepreneurs Association (APRINDO), in collaboration with Perumda Pasar Jaya, and supported by the related Ministry, is slated to run from December 1, 2025, to January 4, 2026.

This activity aims to involve more than 200 retail companies and thousands of traditional markets, with the goal of consolidating end-of-year promotional appeal to maximize economic circulation.

Jakarta PPKUKM Agency Head, Elisabeth Ratu Rante Allo, expressed appreciation for the breakthrough collaboration between modern retail stores and traditional markets.

According to him, this program is in line with the Jakarta government's commitment to promoting inclusive economic growth ahead of Christmas 2025 and New Year 2026.

Further, EPIC SALE 2025 is considered strategic to maintain domestic consumption stability while empowering traditional market traders.

"This EPIC SALE 2025 is not just an ordinary discount event, but a tangible manifestation of "Together We Can, Flourish Indonesia Markets." We see efforts towards economic equality where promotions are not only happening in malls but also reaching the heart of trade in traditional markets across Jakarta," she expressed, Wednesday (12/3).

She explained this collaboration also aligns with the vision of the PPKUKM Agency to ensure that MSMEs and traditional market traders can 'move up a class' and remain competitive amidst digital transformation.

He hoped that through collaboration with APRINDO, Pasar Jaya, and ASPARINDO, Jakartans could enjoy affordable prices for basic necessities, both in modern retail and traditional markets.

"This is a concrete step to maintain people's purchasing power and control regional inflation during the Christmas and New Year high-season period, he added.

The following are various promotions offered in EPIC SALE 2025:

1. In Supermarkets: Happy Hour Program, Buy 1 Get 1, Discount Party, and Purchase with Purchase

2. At Folk Marker: End of Year Market/Festival Discounts on Prices of Basic Materials as a result of collaboration with BUMD in the food sector, as well as Flash Sale of fresh ingredients at certain hours

"We invite all residents of Jakarta to take this opportunity to shop wisely at nearby markets and retail outlets, to support a stronger and more equitable economic cycle in the city," he stated.