Perumda Pasar Jaya continues to strengthen its efforts in revitalizing and redeveloping traditional markets to maintain their relevance amid Jakarta's rapidly changing lifestyle trends.

One of the many traditional markets managed by Pasar Jaya is Lontar Market, located in Kebon Melati, Tanah Abang, Central Jakarta.

Perumda Pasar Jaya is currently in the planning stage to begin the revitalization of Lontar Market.

Perumda Pasar Jaya Public Relations Manager, Fahrizal Irfan, stated that Lontar Market revitalization is highly anticipated by both traders and residents of Kebon Melati Urban Village, especially following a fire incident that occured several years ago.

"We understand that the revitalization of Kebon Melati's traditional market is eagerly waited by many," he stated in a written statement on Friday (9/19).

He explained that Pasar Jaya is in the process of detailed planning to make sure the Lontar Market revitalization fulfills technical needs, spatial layout, and provides a comfortable environment for vendors and customers.

Fahrizal stressed Pasar Jaya's commitment to revitalizing and redeveloping traditional markets in Jakarta, ensuring their unique identity remains intact.

"Our goal is to revitalize traditional markets into modern local economic centers while preserving their character," he added.

Between 2023 and 2025, Pasar Jaya has completed exterior painting on 67 markets and carried out full-scale revitalization and construction projects at 12 markets across Jakarta.

"These efforts are not solely focused on improving physical infrastructure but also on upgrading supporting facilities such as parking areas, drainage systems, sanitation, public amenities, and arranging kiosks to make them neater, more hygienic, and better organized," he said.

Additionally, Pasar Jaya has introduced sports facilities in 19 markets, including futsal, badminton, and mini soccer courts, to revive community activities in traditional markets.

"These facilities are intended to make markets more than just places for trade, also serving as spaces for social interaction and community activities," he stated.