The Jakarta Tourism and Creative Economy Agency (Parekraf) cooperates with the Indonesian Ministry of Tourism to participate in the 2025 International Tourism-Börse (ITB) India exhibition at the Jio World Convention Centre, Mumbai, India, from September 2 to 4, 2025.

This participation is a real effort to strengthen Jakarta's position on the global tourism map and to capitalize on the large potential of the Indian market as one of the biggest sources of international tourists.

India is one of the fastest-growing international tourist markets in the world. In 2024, India recorded the highest number of international travels, driven by the growth of the middle class and increasing global connectivity.

This potential is expected to continue growing, with projections reaching 29 million international trips in 2025 and an outbound market value of up to USD 62 billion in 2026.

For Indonesia, the Indian market is increasingly showing an important role. India ranks 6th in the list of the most foreign tourists to Indonesia throughout 2024, with a total of 710,688 visitors. Seeing this trend, Indonesia aims for 800,000 Indian tourist visits in 2025.

Jakarta Tourism and Creative Economy Agency Head, Andhika Permata said, India has a very large and strategic market potential for Jakarta.

According to him, the trend of Indian tourists interested in urban destinations like Jakarta is increasing, both for leisure and for business and MICE purposes.

"Besides promoting the beauty and dynamics of Jakarta, we also build sustainable business relationships with industries in India," he expressed, Thursday (9/4).

He stated that Jakarta's participation in this largest tourism exhibition in India aims to harness the great potential of the Indian market, which is one of the sources of international tourists that continues to grow rapidly to Indonesia.

"With the target of increasing international tourist visits, participation in ITB India 2025 is expected to serve as a catalyst to boost Indian tourist visits to Jakarta and strengthen Jakarta's brand awareness as a dynamic, safe, and enjoyable destination for all groups," he explained.

Jakarta delegation brought seven co-exhibitors to the Wonderful Indonesia Pavilion with various flagship tour packages, ranging from shopping, culinary, historical, to MICE (Meeting, Incentive, Conference, and Exhibition).

The Pavilion activity also brings a different nuance. Visitors are invited to enjoy the creation of modern herbal drinks by Acaraki from Jakarta, which are served interactively every day, emphasizing the wellness concept.

Marketing and Attractions Division Head, Sherly Yuliana, explained that visitors have the opportunity to taste fresh herbal medicine as part of a healthy lifestyle, while watching cultural performances and even participating in creative activities, such as coloring and designing batik.

"This approach demonstrates how Indonesian cultural heritage can be packaged in a modern, healthy, and relevant way with wellness tourism trends for international visitors," he explained.

As information, Jakarta is promoting "Enjoy more the Unexpected of Jakarta" at ITB India 2025, by bringing several tourism industry players as co-exhibitors, including v4 Tour Operator/Travel Agent: Nusa Ina Leisure Indonesia Specialist, Varatrip (PT Yuk Travel Indonesia), Adventure Indonesia DMC, and PT Satguru Travel And Tours.

Then, two hotels: DoubleTree by Hilton Jakarta Diponegoro and Sheraton Grand Jakarta Gandaria City Hotel. Next, one tourist attraction: Jakarta Aquarium and Taman Safari Indonesia.

The Wonderful Indonesia Pavilion is decorated with traditional Betawi motifs, including ondel-ondel ornaments and coconut flowers, with bright colors dominating. Jakarta also features Abang None Jakarta, who not only serves as a tourism ambassador but also becomes an attraction in his own right with the traditional Nandak Betawi dance, making Jakarta a highlight for event visitors.