Jakarta Provincial Government responded quickly to public complaints regarding the installation of promotional billboards for the horror film entitled 'Aku Harus Mati' (I Must Die).

The film campaign is considered to contain sensitive messages and has the potential to disturb the psychological condition of residents, especially children who pass through public areas.

Jakarta Governor Pramono Anung stated that his party had received a detailed report from special staff and the Communication, Informatics, and Statistics Agency (Diskominfotik). As a follow-up, intensive coordination was carried out with the Jakarta KPI, the Public Order Agency (Satpol PP), and relevant advertising agencies.

"We have taken down the billboard," he said, Monday (4/6).

Pramono also deplored the use of provocative promotional strategies to attract public attention without considering the social impact. Therefore, he emphasized the need to prevent similar incidents from happening again in the future.

"This must not happen again. Things like this are only intended to attract the public, then place sensitive advertisements, and this has an impact on society," he explained.

As for information, Jakarta Provincial Government through Communication, Informatic and Statistic Agency and Satpol PP, as well as advertisement bureau has controlled the billboard.

The three locations that have been controlled are Jalan Puri Kembangan, West Jakarta; Jalan Daan Mogot Km 11 (Jembatan Gantung), West Jakarta; and the Harmoni Intersection Police Post, Central Jakarta.