The Jakarta Provincial Government participated in the international event, Bali and Beyond Travel Fair (BBTF) 2025, at Bali International Convention Centre, Nusa Dua.

In addition to using the event as a promotional platform, the Jakarta Provincial Government is also using this chance to exchange best practices in tourism branding and strengthen collaboration with other regions.

Jakarta Vice Governor Rano Karno who was attended the event, emphasized that Jakarta's participation is not merely symbolic, but a concrete form of cross-regional and cross-sector collaboration commitment to strengthening Indonesia's global tourism promotion.

"The theme we brought this year, ‘Business or Leisure? Jakarta is the Answer,’ reflects Jakarta’s readiness as a global city with international-standard infrastructure and services,” said Rano, Thursday (6/12).

He revealed that the city has carried out various transformation efforts to support the tourism sector, including revitalizing heritage areas (such as Kota Tua), developing thematic sidewalks and interactive public spaces, and collaborating with the hospitality sector to showcase the richness of Betawi culture and other cultures through art performances and local culinary experiences.

"We want to present Jakarta as a living city that celebrates diversity and culture. We're partnering with hotels to become cultural showcases and develop world-class festivals so that Jakarta is not just a stopover, but a memorable destination," he added.

Rano also mentioned the importance of city branding as a way to build competitiveness on a global stage. According to him, tourism promotion is not only about infrastructure, but must be driven by strong visuals to reach a global audience, especially the digital-savvy generation.

He acknowledged that Bali is a prime example of how strong tourism branding has taken hold globally. In fact, he said, Bali is still better known internationally than Indonesia as the country it belongs to.

"This is the power of branding that we must learn and advance together. Jakarta is now preparing a transformation through the 'Cinema City of Jakarta' which involves the film and creative industries in building a strong and inspiring city image," he explained.

According to him, experience-based travel is now a global trend. He stated that Jakarta has all the elements to emerge as a physically well-structured city, but also as one that leaves emotional impressions.

Therefore, the city government also partnered with strategic BUMDs such as TransJakarta, MRT Jakarta, and Bank DKI as a step to strengthen the urban tourism ecosystem.

This collaboration, he added, has resulted in integrated and comfortable public transportation system for tourists, making it easier to access the city's top destinations.

Meanwhile, Bank DKI plays a role in providing practical digital payment solutions through the JakCard and JakOne application, making the experience in exploring Jakarta easier, more efficient, and tourist-friendly. This synergy affirms Jakarta's commitment to bulding an inclusive and connected city for all.

Through participation in BBTF 2025, Rano hopes that Jakarta will further solidify its position as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions). He also hopes Jakarta will also become a key hub in Indonesia's inclusive, sustainable, and collaborative tourism network.

Rano also took this opportunity to invite all tourism industry players from various countries to support and include Jakarta in the global destination portfolio.

"Let's work together to make Jakarta a city of stories and memorable experiences in the eyes of the world," he conveyed.