The Jakarta Tourism and Creative Economy Agency (Parekraf) held the Jakarta International Travel Fair in the half-marathon, 20 KM de Bruxelles in Belgium on May 26, 2024.

It aims to commemorate the 75th diplomatic relations between Indonesia and Belgium. Another consideration is the number of participants at the event.

Jakarta Parekraf Agency Head, Andhika Permata said the trend of exercising while traveling, which is now popularly known as sport tourism, is a good start for Jakarta by encouraging people to be more aware of healthy lifestyles.

He assessed that high enthusiasts proved that sports tourism has become a new tourism trend that has a very large and broad market and has a multiplier effect on people's economic activities.

"This event lasted relatively long and brought in many tourists including athletes and visitors, thus demand became high for accommodation such as hotels, restaurants, and travel organizers," he explained, Thursday (5/30).

According to him, it was a good opportunity to promote an international-scale event that would be held in Jakarta, namely the Jakarta International Marathon (JAKIM).

He went on to say that the Jakarta Government's participation in this event is also part of efforts to introduce Jakarta as a destination for sports tourism and leisure, as well as a host for world-class international events and promoting the upcoming BTN Jakarta International Marathon 2024 event.

"Jakarta has an international scale event called the Jakarta International Marathon which is planned to be held on June 23, 2024, to commemorate the city's 497th anniversary. At the same time, the Jakarta Government will push promotions or branding related to the event in question at 20 KM de Bruxelles 2024," he furthered.

Marketing and Attraction Division Head, Sherly Yuliana explained participation in the 20 KM de Bruxelles activity was by building a Jakarta booth covering an area of ​​25 square meters.

Her party also sent two pairs of Abang None Jakarta as running participants and branding, carrying the JAKIM flag. They also provided information about JAKIM to booth visitors.

Besides promoting tourist destinations, through the largest theme parks in Indonesia, namely PT Taman Impian Jaya Ancol and Dunia Fantasi, the Jakarta Tourist Pass program from PT Bank DKI was also introduced at this 20 KM de Bruxelles event.

"Aside that, a series of other activities include giving JAKIM merchandise to those who register directly at the location, quizzes for visitors by Abnon as a crowd puller, performances by Betawi dancers and musicians, promotion of JAKIM events and other Jakarta tourist destinations at the Jakarta Government booth," she said.