PT. Taman Impian Jaya Ancol together with Tourism and Creative Economy Ministry (Kemenparekraf) signed Memorandum of Understanding (MoU) regarding marketing partnership.
" Marketing partnership program through Co-Branding becomes an important instrument in marketing"
This cooperation is a form of four marketing pillars implementation as mentioned in Government Regulation (PP) No. 50/2011 concerning National Tourism Development Master Plan.
"The four marketing pillars in PP No. 50/2011 include marketing development, image development, promotion, and partnership," stated Ticha Hestiningrum, PT. Pembangunan Jaya Ancol Vice President for Brand Promotion and Activation, Wednesday (12/9).
She hopes this MoU can support her side to improve brand awareness and advance tourism and creative economy in Indonesia.
"We have to invite many other parties to collaborate regarding this matter," she added.
Meanwhile, Kemenparekraf Deputy Head for Marketing, Nia Niscaya conveyed, this marketing partnership program has an important role to play in increasing brand awareness and Wonderful Indonesia as a brand of Indonesia's tourism and creative economy.
"Marketing partnership program through Co-Branding becomes an important instrument in marketing," she said.
For information, apart from marketing cooperation, Taman Impian Jaya Ancol has also registered itself in the CHSE (Clean, Healthy, Safety, and Environment).