A total of 16 residents of Pondok Bambu Urban Village, Duren Sawit District, East Jakarta participated in digital marketing training to improve their product marketing skills through digital platforms.

This 16-day training is expected to encourage micro, small, and medium enterprises (MSMEs) to expand their market reach and increase business productivity.

Head of Pondok Bambu Urban Village, Ateng Surahman hoped the skills acquired by participants can stimulate entrepreneurial spirit and help them market their products more widely.

"This digital marketing training has enormous benefits, especially for Gen Z," he said, Monday (11/2).

He appreciated the support of the Indonesian Ministry of Manpower which had provided the opportunity for Pondok Bambu residents to receive free training.

Head of RW 02 of Pondok Bambu Urban Village, Ahmad Sahil, stated this training is a valuable opportunity for residents, especially MSMEs and the younger generation who want to start or develop a business.

"This training is very beneficial for residents to gain knowledge about digital marketing," he stated.

All participants receive free training. In addition to materials and practical skills, they will also receive a certificate from the Ministry of Manpower, a SiapKerja account, a training uniform, lunch, and transportation allowance.

Digital marketing training instructor, Dwi Priyanto, explained that participants received a variety of materials designed to build digital marketing skills from the basics to practical application.

The material covers digital marketing, e-retail, computer literacy, and marketing strategies across various digital platforms. Participants also receive additional material on productivity and mindset development in running a business.

Not only theory, participants are also equipped with practical skills, such as creating and managing WhatsApp Business accounts, Google My Business, and utilizing various social media to support product marketing.

"There will also be inserts of material related to productivity which is related to the actual mindset," he stated.