PT Jakarta Propertindo (Jakpro) has launched a simultaneous waste sorting education campaign across its corporate offices and managed public venues. This initiative is part of the company’s support for Jakarta Governor's Instruction Number 5/2026 regarding the Waste Sorting Movement.

PT Jakarta Propertindo (Perseroda) President Director, Iwan Takwin, stated that this movement is a concrete implementation of "Jakgreen"—Jakpro’s green transformation campaign that encourages the creation of a sustainable urban ecosystem to achieve Jakarta’s Net Zero Emission target.

He explained that through the strategic Jakgreen initiative, Jakpro integrates sustainability principles not only into infrastructure development and area management but also into daily operational culture and public behavior within the spaces managed by the company.

"The waste sorting movement is a vital part of the green transformation that Jakpro is building through Jakgreen. Jakgreen is not just about large-scale projects or green technology; it is also about fostering behavioral change starting from daily activities. This movement is a significant step toward a cleaner, healthier, and more sustainable Jakarta," he explained, Wednesday (5/20).

The education campaign was conducted at several strategic locations with high public activity, including the Jakarta International Stadium (JIS), Jakarta International Velodrome, Taman Ismail Marzuki (TIM), and other sites.

At these locations, Jakpro provided seven categories of sorted waste bins: organic, inorganic, paper, glass and shards, metal, hazardous waste (B3), and residual waste.

This educational activity involved Jakpro employees from both the head office and operational units as part of strengthening a corporate culture oriented toward sustainability and environmental care.

During its implementation, Jakpro successfully managed a total of 18.9 kilograms of sorted waste from key venues, including JIS, Jakarta International Velodrome, Taman Ismail Marzuki (TIM), and Aston Pluit.

The composition of the collected waste was dominated by residues at 13.09 kilograms, followed by plastics and packaging at 3.85 kilograms, bottles/cans/glass at 1.78 kilograms, and organic waste at 0.18 kilograms. Meanwhile, no paper, cardboard, used cooking oil, or hazardous waste (B3) were found during the activity.

All collected waste will be processed according to their respective management methods as part of the effort to reduce waste directly from the source.

Iwan further explained that effective waste management cannot succeed without public involvement and sustainable cross-sector collaboration. Therefore, this activity placed public education as its primary focus.

Jakpro employees and venue staff conducted direct socialization with visitors to build awareness that waste management begins with a simple habit: sorting waste at the source.

"We believe that sustainability must exist as a shared culture. Therefore, Jakpro strives to provide facilities, education, and innovation that can encourage the community to actively participate in maintaining the city's environment," he continued.

Interestingly, in this public education activity, Jakpro did not only provide conventional sorting facilities but also introduced Artificial Intelligence (AI)-based waste sorting machines.

This technology is capable of automatically identifying the type of waste deposited by the user. Consequently, the public does not just dispose of trash but also receives interactive education regarding waste categories in real-time.

According to Iwan, the use of AI-based sorting technology is part of Jakpro's innovative approach to building environmental awareness in a more interactive and accessible way for the community.

"This AI-based approach is expected to enhance public understanding of proper waste sorting practices while creating a more modern and engaging experience in building new waste management habits in public spaces," he added.

He concluded that this initiative serves as a starting point for establishing a more consistent waste sorting culture across the company’s managed areas and venues, with the hope that it will evolve into a positive public habit.

"In the future, the waste sorting movement will be implemented sustainably across all areas and venues managed by Jakpro. Through this step, Jakpro continues to support efforts to realize a more sustainable Jakarta through real actions integrated into the public's daily activities," he emphasized.